According to a rental car consulting firm, the average weekly published rate in 2009 for a compact car was $335.05, up 51% from 2008. They are predicting rates will continue to rise in 2010.
Fleet sizes have been reduced by all rental companies, falling by an average of 25% in 2009 and they are down 50% from just a few years ago. Since demand has fallen about 20% across the county, companies have been able to raise rates. Rental car companies are planning to increase fleet sizes in 2010 as demand increases, but it is expected to be slow since they will try to maintain pricing power.
Stellar Travel assists its corporate clients with securing discounted car rental rate agreements, including company and traveler benefits. Contact Susan Bluhm – susan@stellartravel.com.
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